Professor W.Chan Kim & Professor Renée Mauborgne

Co-Directors of the INSEAD Blue Ocean Strategy Institute & Co-Authors of Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne are Professors at INSEAD, the world’s second largest business school, and Co-Directors of the INSEAD Blue Ocean Strategy Institute. Their book Blue Ocean Strategy is a bestseller across 5 continents. It has sold millions of copies and is being published in a record-breaking 44 languages. Kim and Mauborgne have been consistently ranked in the top 3 in The Thinkers50 listing of the World’s Top Management Gurus and were named among the world’s top 5 best business school professors by MBA Rankings. They have received numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim and Mauborgne are Fellows of the World Economic Forum in Davos. Mauborgne is a member of President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs). Kim is an advisory member for the European Union and is an advisor for several countries.

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